Business And Digital Marketing Specialist

Obtain the right skills and experience to excel in the growing field of Digital Marketing.

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61 Weeks



Program Outline

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About The Program

The Business and Digital Marketing Specialist diploma program teaches you SEO and SEM essentials as well as provides the opportunity to gain hands-on experience through a 12-week field placement.

Career Opportunities

As a Business and Digital Marketing Specialist graduate, you will qualify for positions such as: Digital Marketing Specialist, Social Media Coordinator, Integrated Marketing Strategist, and Email Marketing Coordinator.

Employers Who Have Hired Eastern Grads

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89 %

Employment Rate*

$ 27

Average Wage/hr**

$ 46

High Wage/hr**

*Employment Rate based on 2018 contactable Eastern graduates employed in a related field.


NOC Code: 1123 - **Wage data is for employees in all ranges of experience in the field, rounded down to the nearest dollar, and based on Nova Scotia data. Local (or regional) income may vary.

Program Details

Digital marketing is the mammoth field that everyone has their eyes on. If you’re interested in search engine and social media marketing, and want to learn skills including content optimization and email marketing, then the Business and Digital Marketing diploma program will put you in the direction of a promising career.
Learn the principles of digital marketing pay-per-click (PPC) advertising, website analytics, plus more, through this 61-week long program. Focus on real-world projects and assignments, such as constructing brand identities, developing customer personas, assessing SEO needs, as well as creating your own search and display campaigns using Google Ads.
Learn the key concepts and trends that drive marketing for businesses and graduate with the confidence to apply digital marketing tools and best practices to your projects.

Students enrolled in the program receive:

  •  Free software subscriptions for Microsoft Office, Windows;
  •  One-on-one job placement;
  •  Eligibility to be certified in Google Ads.


Course Listings: New Brunswick
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Course Listings: Nova Scotia
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Admission Requirements
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· High school graduation or equivalent. For those without high school completion, please refer to the Program Overview at the top of this page or speak to your Education Consultant.

Career Quiz

Take a quick and easy quiz to find out more about yourself, your goals, and identify your strengths and social style. This quiz gives you suggestions for what career areas you might consider based on your likes and preferences. Give it a try now!

Success Stories

“The material that is taught is always hands-on and allows students to stay ahead of the "curve" in their career choice. Great atmosphere and caring staff make for an exceptional vocational college.”