Business

Digital Marketing (Online)

Take digital marketing courses online to learn the latest industry best practices and tools wherever you are. With this online diploma program, you can prepare to succeed in the constantly-evolving world of digital marketing.

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    Area of Interest is required
    In-Class: Instructor-led classes held in-person at one or more of our 4 campuses.
    Hybrid: Instructor-led classes on a set schedule held remotely on video over the Internet, with some courses delivered in-person at one of our 4 campuses.
    Remote: Instructor-led classes on a set schedule, held remotely live on video over the Internet.
    Online: Flexible schedule with a set weekly pace and the support of facilitators when you need it; delivered over the Internet.
    Preferred Method of Learning is required
    Campus is required
    Consent is required

    Type

    Diploma

    Duration

    33 Weeks (FT); 66 Weeks (PT)

    Internship

    Unavailable

    Program Outline

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    About The Program

    In as short as 33 weeks, our online courses in digital marketing can teach you how to identify target markets, develop and implement strategies, evaluate results, and manage online reputation and social media accounts for organizations.

    Take advantage of our digital marketing online courses such as social media marketing, search engine marketing, search engine optimization, email marketing, and web design. Gain knowledge of budgeting, brand style guides, and analytics dashboards to become a digital marketing professional in this rapidly growing industry.

    Career Opportunities

    Taking the best online digital marketing courses can help you land a job in a wide cross-section of businesses with online presence. These include retail companies, engineering consultancies, organizations in healthcare, and management consultancies, and many other sectors.

    Employers Who Have Hired Eastern Grads

    • Curbza
    • Grimross Brewing
    • MDMS Managed Digital Media Services Inc.
    • Grandway Marketing
    • This is Marketing

    Salary

    93 %

    Employment Rate*

    $ 25

    Average Wage/hr**

    $ 41

    High Wage/hr**

    **Employment Rate based on 2019 contactable Eastern graduates employed in a related field.

    Source: workingincanada.gc.ca

    NOC Code: 1123 - **Wage data rounded down to the nearest dollar and based on New Brunswick data. Average wage doesn't reflect the starting salary but represents the middle value between lowest to highest wages. Local (or regional) income may vary. Last updated in July 2021.

    Available Learning Options

    At Eastern College, you can choose the learning option that meets your needs. This program is currently available in:

    In-Class

    Instructor-led classes held in-person at one or more of our 4 campuses.

    Business And Digital Marketing Specialist

    Duration: 61 Weeks

    Internship: 12 Weeks

    Program Outline NS

    Remote

    Instructor-led classes on a set schedule, held remotely live on video over the Internet.

    Business And Digital Marketing Specialist

    Duration: 61 Weeks

    Internship: 12 Weeks

    Program Outline NB

    Online

    Flexible schedule with a set weekly pace and the support of facilitators when you need it; delivered over the Internet.

    Digital Marketing (Online)

    Duration: 33 Weeks (FT); 66 Weeks (PT)

    Internship: Unavailable

    Program Outline NB

    Program Details

    Digital Marketing (Online) covers the essentials of search engine and social media marketing while exploring the principles of content optimization, and analytics. This is your opportunity to pursue a new career, or gain the skills to boost your existing career, from the convenience of your home and comfortably fit an education into your busy life.

    Students will learn how to effectively plan marketing activities based on market research and identify target customers. Explore content strategy, ranging from how to develop content for specific target audiences to measuring the impact and results, email marketing at the conversion and retention stages, and how to create, execute and measure the results of email campaigns.

    Graduates will also gain skills and knowledge on:

    • Display advertising campaigns using Google Ads
    • Constructing and optimizing pay-per-click Google Ads and techniques on marketing spending and budgeting
    • Online reputation management using real-life case studies
    • Search engine analytics using Google Analytics to evaluate audiences and conversions, measure acquisition success and utilizing results for planning and budgeting
    • Techniques on social platforms such as Facebook, Instagram, Twitter and Snapchat, to deliver targeted content and impact interactions between businesses and consumers

    The key concepts and trends of digital marketing drive marketing for businesses and the knowledge to apply digital marketing tools and best practices will enable graduates to excel as a digital marketing professional. Students have the option to take the Digital Marketing (Online) program full-time at 20 hours per week, or part time at just 10 hours per week.

    Course Listings: New Brunswick
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    Admission Requirements
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    High school graduation or equivalent. For those without high school completion, please refer to the Program Overview at the top of this page or speak to your Education Consultant.

    Career Quiz

    Take a quick and easy quiz to find out more about yourself, your goals, and identify your strengths and social style. This quiz gives you suggestions for what career areas you might consider based on your likes and preferences. Give it a try now!