Digital Marketing (Online)
Learn digital marketing techniques and tools to advance your career and become an expert in this constantly developing industry.
About The Program
The Digital Marketing (Online) diploma program will enable students to develop strategies used in marketing, managing an organization’s online reputation, and tactics used for digital marketing success such as social media marketing, search engine marketing, search engine optimization, email marketing, and web design. Gain knowledge of budgeting, brand style guides, and analytics dashboards to become a digital marketing professional in this rapidly growing industry.
As a Digital Marketing (Online) graduate, you will be eligible for employment in a wide cross-section of business and organizations which have an online presence. These include retail companies, engineering consultancies, organizations in healthcare, and management consultancies, and many other sectors.
Employers Who Have Hired Eastern Grads
- Grimross Brewing
- MDMS Managed Digital Media Services Inc.
- Grandway Marketing
- This is Marketing
**Employment Rate based on 2019 contactable Eastern graduates employed in a related field.
NOC Code: 1123 - **Wage data rounded down to the nearest dollar, and based on New Brunswick data. Local (or regional) income may vary. Last updated in July, 2021.
Digital Marketing (Online) covers the essentials of search engine and social media marketing while exploring the principles of content optimization, and analytics. This is your opportunity to pursue a new career, or gain the skills to boost your existing career, from the convenience of your home and comfortably fit an education into your busy life.
Students will learn how to effectively plan marketing activities based on market research and identify target customers. Explore content strategy, ranging from how to develop content for specific target audiences to measuring the impact and results, email marketing at the conversion and retention stages, and how to create, execute and measure the results of email campaigns.
Graduates will also gain skills and knowledge on:
- Display advertising campaigns using Google Ads
- Constructing and optimizing pay-per-click Google Ads and techniques on marketing spending and budgeting
- Online reputation management using real-life case studies
- Search engine analytics using Google Analytics to evaluate audiences and conversions, measure acquisition success and utilizing results for planning and budgeting
- Techniques on social platforms such as Facebook, Instagram, Twitter and Snapchat, to deliver targeted content and impact interactions between businesses and consumers
The key concepts and trends of digital marketing drive marketing for businesses and the knowledge to apply digital marketing tools and best practices will enable graduates to excel as a digital marketing professional. Students have the option to take the Digital Marketing (Online) program full-time at 20 hours per week, or part time at just 10 hours per week.
Course Listings: New Brunswick
Advanced Microsoft Excel Skills
Online Community Management
Career Planning & Preparation - Level I
Career Planning & Preparation - Level 2
Display Advertising & Mobile Marketing
Online Reptutation Management
Search Engine Analytics
Student Success Strategies
Website Content Management
Microsoft Word Part 1
High school graduation or equivalent. For those without high school completion, please refer to the Program Overview at the top of this page or speak to your Education Consultant.
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