Business

Graphic Design Using AI

Build a creative career by combining graphic design fundamentals with practical artificial intelligence tools. Gain hands-on experience across print, digital, motion, and web design, and graduate with a professional portfolio and an 8-week internship.

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Type

Diploma

Duration

37 Weeks

Internship

8 Weeks

Program Outline

View Outline

About The Program

The Graphic Design Using AI + Internship diploma program provides comprehensive training in modern graphic design, combining traditional design principles with the practical use of artificial intelligence. Over 37 weeks of hands-on learning, students build strong skills in visual communication, layout, typography, branding, print, digital design, motion graphics, and website design using industry-standard software. The program emphasizes the responsible and appropriate use of AI to support creativity, enhance workflows, and meet professional and ethical standards in the design industry.

The program includes instructor-led online learning followed by an 8-week internship, giving students the opportunity to apply their skills in a real-world environment. Throughout the program, students complete practical projects, develop a professional portfolio, and gain career-focused training in communication, business fundamentals, and job preparation. Graduates complete the program with industry exposure, a polished portfolio, and the practical skills needed to pursue entry-level opportunities in today’s evolving creative field.

Career Opportunities

As a Graphic Design Using AI graduate, you may qualify for entry-level positions such as:

Graphic Designer
Junior Graphic Designer
Production Designer
Digital Designer
Junior Web Designer
Motion Graphics Assistant
Design Assistant

Salary

$ 29

Average Wage/hr**

$ 44

High Wage/hr**

*Employment Rate based on contactable Eastern College graduates employed in a related field within 12 months.

Source: workingincanada.gc.ca

NOC Code: 52120 - ***Wage data rounded down to the nearest dollar. Average wage does not reflect starting salary and represents the midpoint between lowest and highest wages. Local or regional income may vary. Source: Source: https://www.services.labour.gov.on.ca (Last updated February 6, 2026).

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Program Details

The Graphic Design Using AI + Internship diploma program prepares students for today’s creative industry by combining core graphic design principles with the practical use of artificial intelligence. Students learn how to create effective visual communication across print, digital, motion, and web platforms while working with industry-standard tools such as Adobe Photoshop, Illustrator, and InDesign, alongside emerging AI-powered design technologies.

Throughout the program, students develop hands-on skills in layout, typography, branding, logo and identity design, print production, motion graphics, and website design. The curriculum emphasizes responsible and ethical use of AI to support creativity, improve efficiency, and enhance professional design workflows. Students also gain experience through real-world projects that build a strong foundation in both creative execution and strategic thinking.

Career-focused courses support portfolio development, professional communication, and business fundamentals, helping students prepare for entry-level roles or freelance opportunities. The program concludes with an 8-week internship, providing valuable real-world experience and the opportunity to apply design skills in a professional environment.

Students enrolled in this program will benefit from:

Training using industry-standard tools including Adobe Creative Suite and AI-enhanced design platforms
Development of strong design fundamentals in composition, branding, typography, and visual storytelling
Experience creating designs for digital platforms, social media, websites, and print
Guidance from industry professionals with real-world design experience
Portfolio-driven projects that reflect employer expectations
Accelerated 37-week format that helps you enter the workforce faster

Course Listings: New Brunswick

Advanced Design Theory

In this course, you will explore advanced design thinking principles and learn how to create visually compelling designs through strategic use of colour theory, typography, and composition. You will examine the essential stages of design thinking, from understanding user needs to ideation, prototyping, and iteration based on real-world feedback. You will gain practical skills in visual storytelling, mastering the art of layout design while leveraging advanced techniques like contrast, rhythm, and proportion to create balanced and engaging compositions. Throughout the course, you will explore the impact of colour on brand identity and consumer behaviour, and how to craft designs that resonate across cultural contexts. By the end, you will be equipped with the tools to create high-quality, user-focused designs that meet industry standards, blending creativity with strategic, ethical design practices.

Business and Entrepreneurship

In this course, you will explore how to launch or grow your own freelance design career by learning the essentials of business and entrepreneurship. Whether you're setting up a small business in Canada or managing contracts and client relationships, this course covers the essentials of how to do so. Other areas you will review include setting rates, invoicing, taxes, and managing your overall finances. You will also learn how to attract clients and grow your brand.

Communication for Creatives

In this course, you will develop the essential communication skills required for a thriving graphic design career. You will learn how to craft strategic business messages, effectively manage client relationships, and collaborate with teams in today's digital world. You will develop clear, concise emails, reports, and proposals that align with business objectives, while maintaining the highest professional and ethical standards. This course also explores client communication strategies, creating impactful creative briefs, and leveraging advanced collaboration tools to ensure seamless project success. The course will provide you with real-world scenarios and interactive projects designed to develop your visual and written communication skills so you can easily engage clients, teams, and stakeholders on multiple platforms with confidence.

Career Planning and Preparation - Level 1

This course will introduce you to and provide practice in using the tools required for a successful job search. The concepts covered in this course will help you maintain a career-focused approach throughout your studies so that you are better prepared to conduct a job search after graduating. Specifically, you will learn how to identify your soft and hard skills and how to articulate your abilities in a clear and concise Elevator Pitch that will appeal to employers and resonate with industry contacts. You will learn about the job search resources available to you including using career websites, creating LinkedIn profiles, accessing the “hidden” job market, and networking. You will examine sample résumés and cover letters and begin the process of creating your own professional résumés and cover letters that align with current conventions for content, organization, and formatting. You will also learn about the role of references, thank you letters, workplace philosophies, and strategies for success including maintaining a professional image and using proper etiquette when communicating with potential employers and industry contacts.

Career Planning and Preparation - Level 2

This module builds on concepts and skills introduced in the Career Planning and Preparation Level 1 module. In this subsequent module, you will update and refine your résumé and LinkedIn Profile. You will continue writing cover letters and learn the value of customizing cover letters to specific job postings. You will have the opportunity to apply this knowledge as you conduct a job search and write a cover letter tailored to an ideal job post. Through research, you will create a list of top employers and target current industry opportunities. You will learn about current methods for applying to job postings using technology. You will also gain an understanding of the job interview process, typical interview questions and possible responses, and expectations of both the interviewer and interviewee. In addition, you will engage in practical application of the interview process through role-play. Topics such as negotiating salary, self-management, and on-the-job success for placements and post-graduate employment will also be covered.

Digital Literacy for Professionals

This course introduces essential concepts and principles for navigating and working in a digital environment. Key topics include using devices, managing information, creating and editing content, communicating and collaborating with digital tools, and ensuring online safety and responsibility. You will also apply best practices for folder organization and file naming conventions.

Design Theory Foundations

In this course, you will explore the foundational principles of graphic design and develop a strong understanding of how to apply them in today’s digital world. We will cover the role of graphic design in visual communication, helping you recognize common design mistakes by referencing industry standards and best practices. You will also gain insight into modern design trends, themes, and the legal considerations that impact design, such as accessibility and inclusivity. This course will provide you with the skills to create visually compelling and meaningful designs that align with user needs and communicate effectively. By the end of the course, you will be able to craft well-composed, balanced, and aesthetically impactful designs, laying a solid foundation for your continued growth in graphic design.

Designing Websites with Artificial Design Intelligence

In this course you will learn how to create professional, user-friendly websites using Artificial Design Intelligence (ADI) tools, with no coding required. You will focus on building websites that align with modern UX (user experience) and UI (user interface) design principles, ensuring that they stand out in a competitive digital landscape. You will also explore how to integrate content, visuals, and branding, and to enhance websites for search engine optimization (SEO) and responsive web design. Through the use of ADI, by the end of the course you will be able to design, customize, and manage websites that enhance brand identity and improve user engagement.

Adobe InDesign

In this course, you will learn how to create professional layouts and designs using Adobe InDesign. The course will focus on the mastery of essential tools for document setup, page management, and typography, ensuring your layouts are consistent and visually engaging. You will also explore how to incorporate graphics, manage colours, and prepare your projects for both print and digital publishing. By the end of the course, you will be able to create, format, and export multi-page documents that meet industry standards.

Adobe Illustrator

In this course you will learn how to create and manipulate vector-based designs using Adobe Illustrator’s powerful tools. The course will focus on the mastery of key techniques such as creating shapes, working with paths, and applying colour, while developing foundational skills in selecting, transforming, and layering artwork. You will also explore how to integrate typography into your designs and prepare files for both web and print output. By the end of the course, you will be able to create, edit, and export professional-quality vector graphics from Adobe Illustrator that meet industry standards.

Graphic Design Internship

At the completion of the in-class section of this program, you are required to complete a 8-week work placement at a business or organization that utilizes graphic design tools and services. You will have the opportunity to apply your newly acquired knowledge and skills in a real-world environment.

Adobe Photoshop and Generative AI

In this course, you will learn how to edit and enhance images using Adobe Photoshop’s powerful tools. The course will focus on the mastery of key photo editing techniques, such as retouching, layering, and masking, while incorporating advanced AI-powered features to automate and improve your workflow. You will also explore how to create compelling visual compositions, integrate typography, and prepare your designs for both web and print output. By the end of the course, you will be able to edit, manipulate, and export images that align with industry standards and creative projects.

Generative AI for Design

This course explores how cutting-edge genreative AI tools can help you enhance your design workflow. You will learn how to create effective AI prompts to generate meaningful content and how to refine the results further to achieve the desired visual outcomes for each prompt. Throughout the course you will assess the ethical and legal considerations that surround the use of AI in creative work, covering issues like copyright and intellectual property. Additionally, you will use various AI tools to apply these new skills to create unique logos, posters, or advertisements while balancing your own creative input for optimal results. By the end of this course, you will be able to evaluate AI-generated designs critically for quality, authenticity, and usability, and discern the apprropriate use of AI versus human input into the design process.

Logo and Identity Design

This course covers the essential skills to design professional logos that clearly communicate a brand's identity and strategic goals. You will revisit key design principles like typography, colour theory, and visual hierarchy, and understand how to create logos that work well across different platforms, including print and digital. From initial concept to final execution, you will develop techniques for creating scalable and versatile logos in any format. In addition to designing logos, you will also create brand identity systems that include brand guidelines and assets to ensure consistency and a strong visual impact across all media. By the end of the course, you will be able to design logos and identity systems that meet real-world branding needs, ensuring both visual appeal and functionality.

Motion Graphics and Video Editing

In this course, you will learn the basic skills needed to create motion graphics and edit videos using industry-standard tools. The course covers the essentials of designing simple motion graphics, focusing on text animations and keyframe transitions. You will also explore video editing techniques such as cutting, trimming, and adding transitions to craft smooth, cohesive content. By the end of the course, you will be able to use various tools efficiently to produce simple quality motion graphics and videos, ready for social media or web platforms.

Portfolio for Graphic Designers

In this course, you will learn how to plan, design, and present a professional portfolio that reflects your personal brand and showcases your design skills. You will integrate traditional and digital elements using the latest tools and platforms to build a cohesive portfolio that meets industry standards. You will also create a compelling resume, refine your LinkedIn or Instagram profiles, and develop a personal marketing strategy to promote yourself effectively. By the end, you will have a polished portfolio, a professional resume, and the confidence to present them to potential clients or employers.

Print Design

In this course, you will learn the essential skills needed to create professional-quality print projects using three Adobe applications - InDesign, Photoshop, and Illustrator. You will explore key aspects of print design, including setting up documents with the correct margins, grids, and bleeds. In addition, you will learn how to manage colour (RGB versus CMYK, Pantone), and image resolution for optimal print quality. The course will cover the full print production lifecycle, from preflighting and packaging files to generating print-ready PDFs. Additionally, you will gain project related experience with finishing techniques such as die-cutting, embossing, and foil stamping. The course also addresses modern trends, including digital versus offset printing and sustainable print practices.

Student Success Strategies

This course stresses the importance of developing non-technical skills to enhance personal, academic, and career success. The course will address strategies that are important for all adult learners, such as managing finances, maintaining health and wellness, understanding learning styles, setting goals, and honing practical study skills (such as memory, reading, and test-taking techniques). In addition, this course emphasizes strategies needed to succeed in your program, such as navigating technology efficiently, interacting and engaging with peers and facilitators/instructors, and managing learning time and space.

Admission Requirements

Student has Grade 12 or equivalent or meets criteria for Mature Student Status.
Mature students must be 19 years of age, pass a qualifying test, and provide a Letter of Intent OR resume that supports their skills and aptitudes to be successful in the program.
The approved qualifying test for this program is the Wonderlic test. A passing score for this program is 18.

Career Quiz

Take a quick and easy quiz to find out more about yourself, your goals, and identify your strengths and social style. This quiz gives you suggestions for what career areas you might consider based on your likes and preferences. Give it a try now!

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